She decided to base it on the concept of living not only in the real life, but simultaneously living in an alternate world of hopes and desires.
In 1963, NBC approached PGP about Irna Phillips creating a new serial for them.
11.1.1 Drama series and performer categoriesĪnother World 's most-well-known title sequence, seen from June 1966 to September 4, 1981, making it one of the longest-running continuous title sequences on television. 5.3 Expansion to 90 minutes and its impact on ratings. 2.3.2 Mac, Rachel, Janice, Mitch, (and again) Steve and Alice. NBC replaced Another World with another soap opera, Passions, on July 5, 1999. On April 12, 1999, NBC announced it was canceling Another World with its final episode on the network airing on June 25, 1999. Another World was also the second soap opera with a theme song to chart on the Billboard record charts, " (You Take Me Away To) Another World" by Crystal Gayle and Gary Morris, in 1987. It was the first soap opera to launch two spin-offs, Somerset and Texas, as well as an indirect one, Lovers and Friends, which would be renamed For Richer, For Poorer. It was also the first to expand to one hour, then to ninety minutes, and then back to an hour. It was the first soap opera to do a crossover, with the character of Mike Bauer from Guiding Light, which was also created by Irna Phillips, coming from Springfield to Bay City. In 1964, Another World was the first soap opera to talk about abortion when such subjects were taboo. Set in the fictional town of Bay City, the series originally opened with announcer Bill Wolff intoning its epigram, "We do not live in this world alone, but in a thousand other worlds," which Phillips said represented the difference between "the world of events we live in, and the world of feelings and dreams that we strive for." Another World focused less on the conventional drama of domestic life as seen in other soap operas, and more on exotic melodrama between families of different classes and philosophies. Bell, and was produced by Procter & Gamble Productions at NBC Studios, 1268 East 14th Street in Brooklyn. 
It was created by Irna Phillips along with William J. Another World is an American television soap opera that aired on NBC from May 4, 1964, to June 25, 1999.
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